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Jo Malone: My Story, by Jo Malone
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Known around the world for her eponymous brand of fragrances and now her brand-new venture Jo Loves (soon to debut in the US), Jo Malone tells the remarkable and inspiring story of her rise from humble beginnings to beloved business success.
Jo Malone began her international fragrance and scented candle business in 1983 from her kitchen, where she made bath oils as thank-you gifts for her facial clients. She opened her first store in London in 1994, and in 1999 she sold the Jo Malone London brand to Estee Lauder Companies. Recently, she launched a new brand, Jo Loves, igniting the excitement of fashion and beauty converts all over the world.
Raised in government-subsidized housing in Kent in the early 1960s, Jo Malone left school as a teenager to care for her mother after she had a stroke. Jo had not been successful in school because of her dyslexia, but she had the ability to see and feel everything in scent. Her at-home beauty business and hand-made products became popular, and word of her talent spread until an international brand was born. After the sale of her company and the birth of her son, she was diagnosed with breast cancer and underwent treatment in New York. Thus began the second chapter of her life, and in this memoir, Jo tells her full amazing and inspiring personal story.
- Sales Rank: #480217 in eBooks
- Published on: 2016-11-29
- Released on: 2016-11-29
- Format: Kindle eBook
Review
“Inspiring...a testament to the power of ambition and the joy of following your dreams.” (People)
"Malone’s rags to riches story of entrepreneurial success is inspiring, courageous, and brutally honest." (Nylon)
“Inspiring.” (Redbook)
"Instantly engaging and relatable....Malone uses evocative language that sure to ignite readers' senses of smell and sensation to an extent that's rare in nonfiction. This book is easily recommendable...to entrepreneurs, creative types, and those who love an inspiring story of human spirit and chutzpah." (Booklist, starred review)
"The author provides a solid narrative detailing the difficulties and rewards encountered while creating a business from the ground up....A moving and revealing account of the author's passion for business and personal success." (Kirkus Reviews)
"She describes with intimate detail how she succeeded in creating a global brand as an ambitious and tireless entrepreneur. With a humble tone, she offers wisdom and important lessons on starting a business and achieving international success. She candidly explores all facets of her life, including postpartum depression, surviving breast cancer, and enduring a dual mastectomy and months of chemotherapy. Her story is full of tender moments and hope. This book will excite aspiring entrepreneurs seeking inspiration." (Publishers Weekly)
About the Author
"The author provides a solid narrative detailing the difficulties and rewards encountered while creating a business from the ground up....A moving and revealing account of the author's passion for business and personal success." (Kirkus Reviews)
"She describes with intimate detail how she succeeded in creating a global brand as an ambitious and tireless entrepreneur. With a humble tone, she offers wisdom and important lessons on starting a business and achieving international success. She candidly explores all facets of her life, including postpartum depression, surviving breast cancer, and enduring a dual mastectomy and months of chemotherapy. Her story is full of tender moments and hope. This book will excite aspiring entrepreneurs seeking inspiration." (Publishers Weekly)
Most helpful customer reviews
2 of 2 people found the following review helpful.
Entrepreneur's bible
By Kindle Customer
Jo Malone is one of the most successful scent entrepreneurs of modern time. Her story is a how to for anyone with an idea and the passion to develop it.
I was an early customer of Jo Malone London and loved the way her beautiful scents made me feel and smell. But in the early millennium, her products seemed to change and not for the better. When I returned a bottle of perfume the sales person told me she had sold her company to a conglomerate. That was the last time I bought a Jo Malone product. They had been changed somehow and were no longer the elegant scents I had fallen in love with. When I heard that she had started another company that would be hers alone, I couldn't wait to try her products.
This is a resilient woman with a passion and there is no doubt in my mind she will enjoy another "second act" making beautiful scents.
Her story is fascinating. She is someone in whose success the reader rejoices.
Highly recommend this book..
0 of 0 people found the following review helpful.
The sweet smell of success!
By Broadbent
A warmly written bio that feels as though Jo is chatting over a cup of tea. She shares stories of her childhood, family struggles, health challenges and overcoming dyslexia by embracing her heightened sense of smell to create one of the most beloved brands in the fragrance world.
A lovely and enjoyable read that is part memoir, part self help and part how to succeed in business.
Highly recommend to anyone who loves fragrance and a heart warming story of success through hard work and love.
1 of 1 people found the following review helpful.
Just ok
By Candice S.
This book was just ok. I didn't find it particularly inspiring or insightful. The final thoughts don't really disguise the author's true intention, either, which is to use this book as a launching pad for taking her latest brand international. For such a long biography, I was really hoping for more.
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