Download Be Unique or Be Ignored: The CEO's Guide to Branding, by Marc H. Rudov
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Be Unique or Be Ignored: The CEO's Guide to Branding, by Marc H. Rudov
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Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
- Sales Rank: #1886454 in Books
- Published on: 2013-11-11
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .38" w x 5.98" l, .55 pounds
- Binding: Paperback
- 166 pages
About the Author
Marc Rudov, wordsmith extraordinaire and inventor of GutShareTM, is a branding advisor to CEOs. He's headed marketing organizations in both large and small companies. Rudov is known worldwide for creating and articulating unique, concise messaging - through his writing, consulting, speaking, and media appearances - that audiences react to, remember, and repeat. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients (most of whom are jargon junkies)-from various industries-to escape their comfort zones to brand in customer language. Moreover, Rudov insists the root of marketing (and branding) failure is rife misuse of the word market, which means customers, not products. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com.
Most helpful customer reviews
4 of 4 people found the following review helpful.
The Best Book on Branding in Years
By James C. Chapman
“Be Unique or Be Ignored: The CEO’s Guide to Branding” by Marc Rudov is a must read for every person interested in his or her company’s success. This easy to read book is perfect for today’s busy professional. Marc strips away the typical jargon (which he disdains) that dominates most discussions on marketing and branding and gets right to the point. He clearly and concisely defines “brand”, the value of one’s brand, how to communicate it and how and where branding fits within the overall marketing effort. His focus on how customer’s view one’s brand is helpful and on point. Marc further weaves into his branding approach, the long standing but rarely heard maxim that the buying decisions of customers (business and consumer) are emotional and emphasizes the need to generate a strong, positive emotional reaction in your cusotmer. If you read just one book on marketing or branding this year, read “Be Unique or be Ignored”.
3 of 3 people found the following review helpful.
Excellent Book on Branding / Marketing
By R Michael Parrotte
A lot of people hear the word Branding and just think of all the same things that everyone else does. Which of course is completely counter productive. Marc Rudov's book Be Unique or Be Ignored takes it all together and boils it down to something that anyone can understand whether you are a marketing guy or simply someone who has something that they think people will want.
Marc takes the idea of branding and turns it into a brilliant and creative exercise. Using several tried and true methods, Marc takes the reader through a series of steps to help create the story behind your brand and then put it out to the people. The author creates something to help you create a brand that will stand out and that people will remember.
This book is nothing short of a powerful tool for anyone trying to create a brand for anything without the funds to buy a marketing campaign from one of the big advertising agencies.
Michael Parrotte
AGV Sports Group
3 of 3 people found the following review helpful.
If you are a young entrepreneur planing to be a success in this extreme and fast digital world of business...this is the Book.
By Jessie McCallister
Marc Rudov is a clear thinking business person who understands the code of modern world business and how to make your personal mark in it. I am most impressed by Rudov's deeper layers of knowledge and clear thinking here on branding you, in this book.
In a world of mudled media messages, shallow hype and dueling statistics--most with dishonest content--Marc Rudov shines a light on a clear path to success. If you are willing to think for yourself, and speak up about the way you see the world, not the way you are being conditioned to see and speak it--you will create your brand. And "Be Unique or Be Ignored" will help you along your way to making it.
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