Senin, 30 Agustus 2010

[H303.Ebook] PDF Download Research Papers, by William Coyle

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Research Papers, by William Coyle

This spiral-bound workbook is structured to correspond to the step-by-step process of writing research papers--from initial research to the documentation. Includes full coverage of the latest 1995 MLA and APA documentation guidelines, four sample student papers, information on CD-ROM and on-line computer searching, and exercises. For anyone who needs a basic reference manual on conducting research and writing research papers.

  • Sales Rank: #8806293 in Books
  • Published on: 1996-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 9.00" w x .75" l,
  • Binding: Spiral-bound
  • 322 pages

From the Back Cover
Key Benefit: This spiral-bound workbook is structured to correspond to the step-by-step process of writing research papers--from initial research to the documentation. Key Topics: Includes full coverage of the latest 1995 MLA and APA documentation guidelines, four sample student papers, information on CD-ROM and on-line computer searching, and exercises. Market: For anyone who needs a basic reference manual on conducting research and writing research papers.

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Sabtu, 28 Agustus 2010

[G423.Ebook] Download I Survived the Japanese Tsunami, 2011 (I Survived #8), by Lauren Tarshis

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I Survived the Japanese Tsunami, 2011 (I Survived #8), by Lauren Tarshis

The disaster felt around the world . . .

Visiting his dad's hometown in Japan four months after his father's death would be hard enough for Ben. But one morning the pain turns to fear: first, a massive earthquake rocks the quiet coastal village, nearly toppling his uncle's house. Then the ocean waters rise and Ben and his family are swept away-and pulled apart-by a terrible tsunami.

Now Ben is alone, stranded in a strange country a million miles from home. Can he fight hard enough to survive one of the most epic disasters of all time?

  • Sales Rank: #7460 in Books
  • Brand: Brand: Scholastic Inc.
  • Published on: 2013-08-27
  • Released on: 2013-08-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.50" h x 5.25" w x .50" l, .20 pounds
  • Binding: Paperback
  • 112 pages
Features
  • Used Book in Good Condition

Review
Praise for I SURVIVED THE ATTACKS OF SEPTEMBER 11, 2001:
"[Tarshis] crafts a dramatic, emotionally intense tale that takes account of 9/11's physical and emotional costs -- short- and long-term -- while ending on an upward beat." --KIRKUS REVIEWS

Praise for I SURVIVED THE SINKING OF THE TITANIC, 1912:
"The fast pace and intrinsically fascinating disaster story will keep readers turning the pages." --KIRKUS REVIEWS

Praise for I SURVIVED THE SHARK ATTACKS OF 1916:
"This is a gripping story that will hold the interest of reluctant readers." --SCHOOL LIBRARY JOURNAL

Praise for I SURVIVED HURRICANE KATRINA, 2005:
"Expressive illustrations capture the drama of the storm and its aftermath, but the book's real power comes from its exploration of what it means to be a hero." --BOOKLIST

About the Author
Lauren Tarshis is the editor of Scholastic's Storyworks magazine and group editorial director for language arts for Scholastic classroom magazines, in addition to being the author of the I Survived series and the critically acclaimed novels Emma-Jean Lazarus Fell Out of a Tree and Emma-Jean Lazarus Fell in Love. She lives in Westport, Connecticut, and can be found online at www.laurentarshis.com.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Great series for reluctant readers
By E. Burrough
Much to my dismay, my 11-year old son does NOT love reading at all. However, he reads the I Survived books from cover-to-cover as soon as I buy them for him. He tells me all about the stories and the history that he learned in the books. I can't ask for much more for an otherwise reluctant reader!

15 of 19 people found the following review helpful.
I Survived#8: I Survived the Japanese Tsunami. By Lauren Tarshis.
By FIONA
The story was clearly well researched and the author`s characters succeeded in bringing it to life but sloppy editing did her a disservice. (An earthquake is a jishin not a dishin, and the child`s name should have been spelt Hideki and not Hidecki). Details are important to an author for credibility. Important to readers also.

3 of 3 people found the following review helpful.
Great book
By worst game
It was a great book. This book even has information at the end! I only gave it a four star because it would have been better if it was longer. It does have great history though.

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Kamis, 26 Agustus 2010

[O792.Ebook] Free PDF The Latino Patient: A Cultural Guide for Health Care Providers, by Nilda Chong

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The Latino Patient: A Cultural Guide for Health Care Providers, by Nilda Chong

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The Latino Patient: A Cultural Guide for Health Care Providers, by Nilda Chong

Latinos are dramatically changing the demographic profile of the United States. Developing a strong command of the Spanish language is not a realistic goal for most health care providers wishing to establish a rapport with their Latino patients. Yet growing numbers of health professionals are realizing the importance of understanding Latino culture in order to deliver the best possible care to this growing section of the population. The Latino Patient: A Cultural Guide for Health Care Providers provides an in-depth exploration of Latino diversity - relevant cultural values, beliefs, practices and effective communication strategies. The author has developed an original, practice-oriented model that leads the health practitioner from greeting the patient to negotiating treatment. The book is hands-on with many illustrative examples gleaned from the author's experience and is essential reading for any and all primary care physicians, nurses, nurse practitioners, physician's assistants, therapists, clinical psychologists and social workers interested in providing the best service to this important minority.

  • Sales Rank: #692275 in Books
  • Published on: 2002-06-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .75" w x 6.00" l, .82 pounds
  • Binding: Paperback
  • 228 pages

Review
The Latino Patient is a very lucid summary of the principles of cultural competence that should be understood by every health care provider who serves Latino patients. Dr. Nilda Chong has distilled her years of experience. In working with these patients to produce a work that is both informative and a pleasure to read. -- Mohammad N. Akhter, MD, MPH, Executive Director, American Public Health Association Nilda Chong has written a highly readable, practical guise that tells non-Latino health care professionals exactly what they need to know.Reading this book has enhanced my appreciation of Latino culture and made me a better doctor. -- Terry Stein, MD, Director, Clinician-Patient Communication, The Permanente Medical Group, Kaiser Permanente When I was reading The Latino Patient, it felt like my family, my traditions, and my understanding of my culture was being explained.in a clear, respectful and concise way. Dr. Chong has taken a difficult concept and explained it in a way that is easy to comprehend. -- Adriana Linares, MD, MPH, Latino Caucus Chair (2002-2003), America Public Health Association

About the Author
Nilda Chong, MD, MPH, DrPH, has more than twenty years of experience in practice, in training providers in the delivery of care for culturally diverse populations, and in leading public health education campaigns in Latin America. She holds a doctoral degree in public health with a multicultural health specialty from the University of California at Berkeley. Dr. Chong has served as a consultant for the Pan American Health Organization/World Health Organization, directed national health programs for the Ministry of Health in Panama, and held teaching positions at the School of Medicine, University of Panama, and at Florida State University. She is also the author of The Latino Patient.Francia Baez has managed human resources issues in twenty Latin American countries for a large global financial institution. She is the former president of the Human Resources Banking Committee and former member of the board of directors of Fondomicro, a microfinance organization in the Dominican Republic.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Great book
By David Lortscher
The Latino Patient: A Cultural Guide for Health Care Providers by Nilda Chong was an excellent introduction to the principles of understanding and communicating with the Latino patient in the U.S. The author had a difficult task, but I feel that she succeeded especially well in acknowledging the diversity of the Latino population while still focusing primarily on the similarities that are of practical importance to the well-intentioned but inexperienced health care provider. While the book does contain a good amount of Latino-specific information, I estimate that 2/3 of its content would be equally applicable to quality care for any type of patient. This could be disappointing to the more experienced provider, but to a young person such as myself, I found the basic review of respectful patient care to actually be useful.

The book is well organized, with five chapters of background information followed by five more chapters that chronologically outline the patient visit.

Overall, the author does an excellent job of achieving her intentions of raising awareness and creating a guide for culturally competent care of the Latino patient.

11 of 11 people found the following review helpful.
A practical and useful tool for any health care provider
By A Customer
This is a much needed resource that is finally available. The strength of this book is the focus on health care practice, and the vignettes illustrating Latino cultural values in the clinical setting. The first part provides valuable insight into the familistic Latino culture. The second part is a gem, translating this information into practical vignettes in realistic situations. It will be an invaluable tool in my practice.

0 of 0 people found the following review helpful.
Worth the investment
By Megan Doyle
Since a large number of patients in my hospital are Spanish speakers, this book is a very valuable tool for serving this population. It's not enough to just be able to communicate. Understanding the Latino culture is extremely important when addressing their health issues. This book has helped me to address sensitive health issues in a manner that I wouldn't have thought of prior. It definitely increases the trust value between patient and caregiver.

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Selasa, 24 Agustus 2010

[W506.Ebook] Free Ebook Contemporary Art: World Currents, by Terry Smith

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  • Sales Rank: #5656580 in Books
  • Published on: 2011
  • Number of items: 2
  • Binding: Paperback

Most helpful customer reviews

11 of 11 people found the following review helpful.
Excellent for Teaching Global Contemporary Art
By 31u3b1rd
I have been using Contemporary Art: World Currents, along with Themes of Contemporary Art: Visual Art after 1980, for my Contemporary Art course. Although I like the thematic approach of Themes of Contemporary Art: Visual Art after 1980 and PBS's Art 21 series, I feel it is also extremely important for students to understand the historical context of works of art by geographical region. Smith does an excellent job providing essential historical background for each region the textbook covers. A work of art by a Chinese artist is not placed within a theme of, say, "memory," but rather within the historical context of post-Cultural Revolution China, with the Cultural Revolution and what it was explained. Smith makes clear connections between the historical context and the contemporary artworks, and provides helpful references to works from the 60s and 70s when relevant to contemporary practice. The artworks are beautifully illustrated in color, and he provides thoughtful interpretations for almost all of the works based on historical context, his own impressions, and on statements from the artists. Smith does cover some thematic issues, such as climate change and social media. I have incorporated these themes into my class along with those from Robertson's Themes of Contemporary Art. All of Smith's chapters address complex theoretical ideas, but they are clearly explained and illustrated by artworks in ways students understand. I have to say that of all the textbooks I've worked with over my years as an art history professor, this is one of the best.

0 of 0 people found the following review helpful.
Four Stars
By Hao
It's not too bad.

3 of 6 people found the following review helpful.
Great Book
By JC
Nice to see an up to date book on the subject. Recommend this book to anyone seriously interested in contemporary movements in art today.

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[I561.Ebook] Download PDF Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact, by Sarah J. Tracy

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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.

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  • Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
  • Written in an engaging style, with in-depth examples from the author’s own practice
  • Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

  • Sales Rank: #3190344 in Books
  • Brand: Brand: Wiley-Blackwell
  • Published on: 2013-01-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .80" w x 7.85" l, 1.90 pounds
  • Binding: Hardcover
  • 368 pages
Features
  • Used Book in Good Condition

Review

 “This book provides a detailed step-by-step explanation of qualitative data gathering, analysis, and writing, and provides the approach to evaluating qualitative quality. It is designed to provide enough methodological details to be helpful to graduate students and advanced scholars, and is a comprehensive resource for the theoretical undergrounds and practical conduct of methodology.”  (NeoPopRealism Journal, 1 August 2013)

Review

“Sarah Tracy has crafted an arresting and energetic field guide for those undertaking qualitative work in a wide variety of research areas. Comprehensive and eclectic yet full of solid tips and engaging examples. A good read for the experienced qualitative researcher and a most practical and thoughtful one for the uninitiated.”
- John Van Maanen, Erwin H. Schell Professor of Organization Studies, MIT

“I can’t wait to teach qualitative methods again, just so I can use Sarah Tracy’s well-researched, readable, and comprehensive book. Rarely has a text so successfully connected personal experience with engaging and storied plotlines, practical advice, and conceptual and analytic development.    Perfect for demonstrating the value of all approaches, it’s a winner in every way. Those in Communication—all fields really—are in for a real treat!”
- Carolyn Ellis, University of South Florida

From the Back Cover

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theoretical underpinnings and practical conduct of qualitative methodology. Along with providing clear and concise guidance on how to design and theoretically ground research studies, write up proposals, and navigate institutional review boards, qualitative methodology expert Sarah J. Tracy also offers invaluable tips for recruiting participants, practicing fieldwork, and conducting interviews and focus groups.

Easy-to-follow steps are provided for iterative data analysis, describing in detail how to move between theory and data in primary, secondary, and advanced coding cycles, and in doing so, make meaning from mounds of data. Finally, the book provides insight on multiple ways to write and represent qualitative research for the greatest scholarly and social impact. Featuring an engaging writing style, in-depth examples from the author’s own practice and a variety of topic areas, and a wealth of supplemental materials to enhance clarity, Qualitative Research Methods is an essential resource for novice and experienced researchers alike.  A comprehensive companion website with sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets will be available upon publication at www.wiley.com/go/tracy.

Most helpful customer reviews

3 of 3 people found the following review helpful.
An engaging and inspiring qualitative methods book for students and teachers alike
By S. Malvini
I had the good fortune to use an early draft of Sarah Tracy's Qualitative Research Methods text when I was a graduate student. In particular, I appreciated the accessible language, myriad examples, and comprehensive set of resources that address the entire process of conducting qualitative research from understanding theory/paradigm to data collection, analysis and writing.

Compared to other qualitative methods texts, I found Dr. Tracy's style to be engaging and I appreciated the way she explained complex concepts by using her own and other colleagues'/students' research projects. The chapters on data analysis also make her book stand out from other texts I've read. Not only does the book offer a solid grounding in how to collect data, it illustrates basic and advanced methods to make meaning from data and develop arguments for various audiences--Really helpful when sitting with a giant pile of interviews/fieldnotes and feeling overwhelmed!

Having assisted Dr. Tracy in teaching a graduate qualitative methods course, I look forward to using the book and accompanying teacher resource manual in my own classes in the future.

0 of 0 people found the following review helpful.
Academic text with practical applications
By T. McCool
This academic text covers all current qualitative research methods including in-depth interviews, focus groups, and the latest cutting edge digital methods. The chapter on how to analyze qualitative data is complete and detailed, and that alone makes this book worth owning if you plan on doing a lot of qualitative data analysis. If you do have a lot of qualitative data analysis in front of you, and if you enjoy doing so... well, I guess it takes all kinds to make the world go round.

0 of 0 people found the following review helpful.
Straight forward and spot on qualitative guide
By redd
Tracy does a great job of walking through the qualitative research process without bogging the reader down with jargon or unnecessary ambiguity. I used this text as one of many that included in my dissertation.

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Senin, 16 Agustus 2010

[U451.Ebook] Download PDF Understanding College and University Organization: Theories for Effective Policy and Practice, by James L. Bess, Jay R. Dee

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Understanding College and University Organization: Theories for Effective Policy and Practice, by James L. Bess, Jay R. Dee

Now available in paperback, this two-volume work is intended to help readers develop powerful new ways of thinking about organizational principles, and apply them to policy-making and management in colleges and universities.

The book is written with two audiences in mind: administrative and faculty leaders in institutions of higher learning, and students (both doctoral and Master's degree) studying to become upper-level administrators, leaders, and policy makers in higher education.

It systematically presents a range of theories that can be applied to many of the difficult management situations that college and university leaders encounter. It provides them with the theoretical background to knowledgeably evaluate the many new ideas that emerge in the current literature, and in workshops and conferences. The purpose is to help leaders develop their own effective management style and approaches, and feel confident that their actions are informed by appropriate theory and knowledge of the latest research in the field.

Without theory, organizational leaders are forced to treat each problem that they encounter as unique–as if it were a first-time occurrence. While leaders may have some experience with a particular issue, their solutions are usually not informed by the accumulated wisdom of others who have already encountered and resolved similar situations.

The authors approach the theory of the organization and administration of colleges and universities from three quite different perspectives, or paradigms, each relying on different assumptions about the “reality” of organizational life in colleges and universities.

The positivist paradigm–primarily an omnibus systems theory–integrates the chapters into a comprehensive, yet easily accessible whole. Social constructionism, the second paradigm, is introduced in each chapter to illuminate the difficulty of seeking and finding meaningful consensus on problems and policies, while also addressing important ethical issues that tend to be overlooked in leadership thought and action. The third paradigm, postmodernism, draws attention to difficulties of logic and communication under the constraints of strictly linear thinking that “authorities” at all levels attempt to impose on organizations.

This “multiple paradigm” approach enables readers to become more cognizant of their own assumptions, how they may differ from those of others in their organization, and how those differences may both create difficulties in resolving problems and expand the range of alternatives considered in organizational decision making.

The book offers readers the tools to balance the real-world needs to succeed in today’s challenging and competitive environment with the social and ethical aspirations of all its stakeholders and society at large. The authors’ aim is to elucidate how administration can be made more efficient and effective through rational decision-making while also respecting humanistic values. This approach highlights a range of phenomena that require attention if the institution is ultimately to be considered successful.

  • Sales Rank: #391974 in Books
  • Published on: 2012-02-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.10" w x 6.10" l, 1.55 pounds
  • Binding: Paperback
  • 500 pages

Review
"This semester, I assigned Understanding College and University Organization as a required text in my master’s-level Organization and Administration of Student Services course. Not only did the text exceed my expectations, but I was amazed by how the students embraced the book’s theoretical perspectives. Following each class session, students would comment on how much they enjoyed reading the book, especially the cases at the beginning of each chapter. They noted that the cases were relevant to their work experience in student affairs and that the authors used common sense language to describe complex concepts in meaningful ways. The authors’ approach makes it easy to apply these concepts in group discussions and class presentations, and in “real-time” activities in the students’ workplaces or internship sites. Therefore, I highly recommend this textbook to master’s level instructors who seek to foster critical thinking about theory and practice." (Cheryl J. Daly, director, College Student Personnel master’s program, Western Carolina University)

“Quite simply a tour de force. Not only have the authors written by far the broadest and deepest theoretical analysis of college and university organization I've seen, but they have clearly organized a complex topic, and written it engagingly. This will be seen as a landmark work in the field. It should be required reading for all who claim to understand higher education institutions and the behavior that goes on inside and around them.” (David W. Leslie, Chancellor Professor of Education, The College of William and Mary)

“An extraordinarily comprehensive treatment of the uses of theory to understand and manage organizations of academic life….recommended for every student of American higher education.” (Theodore J. Marchese, Senior Consultant, Academic Search Consultation Service, and formerly Vice President of the American Association for Higher Education)

"This work provided our graduate students (both Master's and doctoral) with the best introduction to organizational theory and its implications for higher education leadership/management that I have ever seen. It very effectively uses the three paradigms to provide students with a framework for making sense of the voluminous literature generated in the social sciences and business on organization theory. By the end of the course, the students were in an excellent position to place current literature within a framework and relate it to the "big picture" and what they already knew. It provided them with the conceptual lenses to navigate this convoluted intellectual terrain. This work is a treasure!" (Martin J. Finkelstein, College of Education and Human Services, Seton Hall University)

“Anyone caring to become immersed in the nature of organizational theory, liberally illustrated by realistic cases, will better understand from these volumes what has happened―not only to a particular college or university at a point in time – but to the public’s and politician’s not always favorable perceptions of, and behaviors toward, higher education. I predict that many years will pass before these two volumes are surpassed.” (From the Foreword by D. Bruce Johnstone, former Chancellor of the State University of New York system)

“Quite simply a ,i>tour de force. Not only have the authors written by far the broadest and deepest theoretical analysis of college and university organization I've seen, but they have clearly organized a complex topic, and written it engagingly. This will be seen as a landmark work in the field. It should be required reading for all who claim to understand higher education institutions and the behavior that goes on inside and around them." (David W. Leslie, Chancellor Professor of Education)

"This semester, I assigned Understanding College and University Organization as a required text in my master’s-level Organization and Administration of Student Services course. Not only did the text exceed my expectations, but I was amazed by how the students embraced the book’s theoretical perspectives. Following each class session, students would comment on how much they enjoyed reading the book, especially the cases at the beginning of each chapter. They noted that the cases were relevant to their work experience in student affairs and that the authors used common sense language to describe complex concepts in meaningful ways. The authors’ approach makes it easy to apply these concepts in group discussions and class presentations, and in “real-time” activities in the students’ workplaces or internship sites. Therefore, I highly recommend this textbook to master’s level instructors who seek to foster critical thinking about theory and practice." (Cheryl J. Daly, Director, College Student Personnel Master’s Program)

“An extraordinarily comprehensive treatment of the uses of theory to understand and manage organizations of academic life….recommended for every student of American higher education.” (Theodore J. Marchese, Senior Consultant, Academic Search Consultation Service, and formerly Vice President)

"This work provided our graduate students (both Master's and doctoral) with the best introduction to organizational theory and its implications for higher education leadership/management that I have ever seen. It very effectively uses the three paradigms to provide students with a framework for making sense of the voluminous literature generated in the social sciences and business on organization theory. By the end of the course, the students were in an excellent position to place current literature within a framework and relate it to the 'big picture' and what they already knew. It provided them with the conceptual lenses to navigate this convoluted intellectual terrain. This work is a treasure!" (Martin J. Finkelstein, College of Education and Human Services)

“Anyone caring to become immersed in the nature of organizational theory, liberally illustrated by realistic cases, will better understand from these volumes what has happened―not only to a particular college or university at a point in time – but to the public’s and politician’s not always favorable perceptions of, and behaviors toward, higher education. I predict that many years will pass before these two volumes are surpassed.” (From the Foreword by D. Bruce Johnstone, former Chancellor)

About the Author
D. Bruce Johnstone is Distinguished Service Professor of Higher and Comparative Education at the State University of New York at Buffalo. He is director of the International Comparative Higher Education Finance and Accessibility Project. Dr. Johnstone has held posts of vice president for administration at the University of Pennsylvania, president of the State University College of Buffalo, and chancellor of the State University of New York system.

James L. Bess is President of James L. Bess & Associates and Professor Emeritus at New York University, where he taught from 1980-2000. He is the author or editor of eight books and over fifty articles and book chapters.

Jay R. Dee is Associate Professor of Higher Education, Graduate College of Education, University of Massachusetts, Boston.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Organization and Governance in Higher Ed Finally Has a Flagship Text
By JJ
Along with Volume I by the same authors, this text is a must have for higher ed professionals working or studying the organization and governance of our systems. This text is very well-structured and written. For such a dry subject, the authors frame things with case studies and real-world applications so that a student or administrator isn't left struggling to find the ties. I recommend it.

1 of 1 people found the following review helpful.
Understanding College and University Organization
By Fortidas
This book is main text in my course on Organization and Governance. I strongly recommend this book for anybody in higher education. Both volume I and II are key to understanding colleges and univesrsities

0 of 0 people found the following review helpful.
Continuing Higher Education
By CProctor
The book came promptly without any damage and the information is fairly easy to understand. Used this book for my continuing education and could relate the information to real-life situations.

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[O503.Ebook] Download Be Unique or Be Ignored: The CEO's Guide to Branding, by Marc H. Rudov

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Be Unique or Be Ignored: The CEO's Guide to Branding, by Marc H. Rudov

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

  • Sales Rank: #1886454 in Books
  • Published on: 2013-11-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .38" w x 5.98" l, .55 pounds
  • Binding: Paperback
  • 166 pages

About the Author
Marc Rudov, wordsmith extraordinaire and inventor of GutShareTM, is a branding advisor to CEOs. He's headed marketing organizations in both large and small companies. Rudov is known worldwide for creating and articulating unique, concise messaging - through his writing, consulting, speaking, and media appearances - that audiences react to, remember, and repeat. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients (most of whom are jargon junkies)-from various industries-to escape their comfort zones to brand in customer language. Moreover, Rudov insists the root of marketing (and branding) failure is rife misuse of the word market, which means customers, not products. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com.

Most helpful customer reviews

4 of 4 people found the following review helpful.
The Best Book on Branding in Years
By James C. Chapman
“Be Unique or Be Ignored: The CEO’s Guide to Branding” by Marc Rudov is a must read for every person interested in his or her company’s success. This easy to read book is perfect for today’s busy professional. Marc strips away the typical jargon (which he disdains) that dominates most discussions on marketing and branding and gets right to the point. He clearly and concisely defines “brand”, the value of one’s brand, how to communicate it and how and where branding fits within the overall marketing effort. His focus on how customer’s view one’s brand is helpful and on point. Marc further weaves into his branding approach, the long standing but rarely heard maxim that the buying decisions of customers (business and consumer) are emotional and emphasizes the need to generate a strong, positive emotional reaction in your cusotmer. If you read just one book on marketing or branding this year, read “Be Unique or be Ignored”.

3 of 3 people found the following review helpful.
Excellent Book on Branding / Marketing
By R Michael Parrotte
A lot of people hear the word Branding and just think of all the same things that everyone else does. Which of course is completely counter productive. Marc Rudov's book Be Unique or Be Ignored takes it all together and boils it down to something that anyone can understand whether you are a marketing guy or simply someone who has something that they think people will want.

Marc takes the idea of branding and turns it into a brilliant and creative exercise. Using several tried and true methods, Marc takes the reader through a series of steps to help create the story behind your brand and then put it out to the people. The author creates something to help you create a brand that will stand out and that people will remember.

This book is nothing short of a powerful tool for anyone trying to create a brand for anything without the funds to buy a marketing campaign from one of the big advertising agencies.

Michael Parrotte
AGV Sports Group

3 of 3 people found the following review helpful.
If you are a young entrepreneur planing to be a success in this extreme and fast digital world of business...this is the Book.
By Jessie McCallister
Marc Rudov is a clear thinking business person who understands the code of modern world business and how to make your personal mark in it. I am most impressed by Rudov's deeper layers of knowledge and clear thinking here on branding you, in this book.

In a world of mudled media messages, shallow hype and dueling statistics--most with dishonest content--Marc Rudov shines a light on a clear path to success. If you are willing to think for yourself, and speak up about the way you see the world, not the way you are being conditioned to see and speak it--you will create your brand. And "Be Unique or Be Ignored" will help you along your way to making it.

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Kamis, 05 Agustus 2010

[Y911.Ebook] PDF Ebook Walk Off Weight: Burn 3 Times More Fat with This Proven Program, by Michele Stanten

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Walk Off Weight: Burn 3 Times More Fat with This Proven Program, by Michele Stanten

Walking is America's #1 form of exercise―and with good reason. It's easy, cheap, and can be
done anywhere. Now, Prevention magazine takes fun, low-impact walking to the next level with a
new 8-week program that will help you lose 3 times more weight―and keep it off. Designed by
certified fitness trainer Michele Stanten, the program jump-starts weight loss with core and lowerbody
strength exercises as well as special walking routines, including interval walks, which research
shows burn calories twice as fast as regular walking. Women who tried the program for 8 weeks:
- lost up to 22²/³ pounds and 12¾ inches
- lowered their blood pressure and blood glucose levels
- had less back and joint pain
- improved their posture, balance, flexibility, and boosted their energy

Paired with a delicious, well-balanced meal plan and easy strength-training exercises, Walk Off Weight also helps you pick out the perfect walking sneakers and gives you technique tips to increase your speed and avoid soreness or injury.

  • Sales Rank: #480713 in Books
  • Published on: 2011-03-01
  • Released on: 2011-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.16" h x .94" w x 7.49" l, 1.54 pounds
  • Binding: Paperback
  • 352 pages
Features
  • Health
  • Fitness
  • Weight Loss
  • Walk Off Weight
  • Michele Stanten

About the Author

MICHELE STANTEN is the fitness director of Prevention, the nation's #1 healthy lifestyle magazine. Stanten is also the author of Firm Up in 3 Weeks. She lives in Coopersburg, PA.

Most helpful customer reviews

104 of 107 people found the following review helpful.
This program works!
By J. Parker
This book got me moving, and has changed my life in a major way. There are unbelievably detailed descriptions of each day's walk, lots of photos, entries from those who've used the program in the past, inspirational sections, plus menus and recipes.

I lost over ten pounds the first two months, and four inches off my belly.

The book is so detailed as to be almost overwhelming. I first read about the WOW program in a short article on the Prevention Magazine website, tried it out for a couple of weeks, and then ordered the book. That condensed version is simple and might be a good place to start for those deciding if WOW is for them.

38 of 38 people found the following review helpful.
WALK OFF WEIGHT
By Anthony Vincent Gallaro
I purchased this WALK OFF WEIGHT book to augment my walking program for weight control.The book features many work out schedules and is well illustrated with many exercises as well as two weeks of recipies.I would strongly recommend this for anyone who wants to lose weight and control their weight.I purchased this book from Amazon.

56 of 62 people found the following review helpful.
I returned it
By Kokopelli
I was excited about beginning this program, and I assumed that it would be an excellent one because it's from Rodale. Unfortunately, I was disappointed in the content and I am returning it. I actually purchased it from Rodale, so I paid the premium price. I will echo two of the sentiments of a couple of other reviewers. First, it really is meant for someone who knows nothing about exercise and nutrition, and second, it wastes a lot of space on irrelevant details. Although this review is not meant to be of the mp3 and its recorded voice, I did not find it to be motivating, and the music was boring and didn't encourage vigorous walking, IMO.

I think a better approach is to commit to yourself that you are going to walk every day (or at least five times a week)and then DO IT. Since summer is upon us, I hope that you will do as early in the morning as possible because the heat can be dangerous. Also, drink plenty of water before you begin and when you get back from the walk. As you begin to be conditioned, you will intuitively increase your speed and distance. The very basic concept of interval training (a period of milder exercise followed by a period of more strenuous exercise, repeated throughout the exercising) is presented in the book, but again, that's pretty basic information.

See all 57 customer reviews...

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